Promotional Tips
We have created this section to help you drive traffic. Our goal is to help you maximize your efforts and be successful. This section is updated on a regular basis, so come back often.
If you have questions or need any assistance, feel free to
contact us.
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Email Marketing - Hide this tip |
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Some of our most successful campaigns have been sent through e-mail. We provide a variety of creative options depending on what your objectives are. For example if you'd like to send an e-mail that is seasonally based, we can provide you with both the text and HTML for your themed campaign. Or if you'd like to send a general e-mail, we can provide you with the text and HTML for our current highest performing e-mail. Please keep in mind that with new e-mail guidelines, we have an approval process for every campaign, so please contact us if you are interested in sending a Date.com e-mail campaign. Try targeting an audience that is U.S. based and 25+ for best results. |
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Share Your Success Story - Hide this tip |
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If you have a story you'd like to share with others on how you successfully promote us, we'd love to hear about it! Just contact us and we'll consider it for this page of our site. |
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Do Research - Hide this tip |
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For successful people, research is a habit, which means that they are always passively on the lookout to learn about interesting things. As an affiliate marketer, you don’t have to spend hours sitting in front of your computer brainstorming content ideas. Instead, you can get new ideas while leisurely scrolling through your social media news feeds. You can take a screenshot and keep them in a file and use them as inspiration for your next campaign. |
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Believe in the Product & Company You’re Marketing - Show this tip |
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Believe in the Product & Company You’re Marketing - Hide this tip |
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Your integrity and credibility as an expert are why you have a captive audience for your blog. It’s important to keep this in mind when choosing an affiliate partner. Make sure your goals for an affiliate marketing partnership goes beyond just earning money and show your followers that you promote products and services in which you believe.
This is the same for the company with which you’re partnering. Remember that you are lending your name and brand to them as much as they are to you. Focus on building relationships with companies that you would stand by as a customer; this will add authenticity and integrity to your brand, and that builds loyalty. |
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Use Low-cost Tools for Your Marketing Campaign - Hide this tip |
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One of the pros of affiliate marketing is that it’s low-cost. Use a free or “freemium” email marketing tool such as Mailchimp to allow you to build an email list and send out newsletters or offers. When looking to understand the quality of your affiliate partners, use a social media monitoring tool like Mention to track what customers say about the provider.
There are also free surveys or website popup tools to help you understand what kind of content your audience would be interested in. Lastly, using a tool like Google Ads, you can track and analyze how your affiliate marketing initiatives compare to other types of advertising on your site. |
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Regularly Check Your Site for 404 Errors - Hide this tip |
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When users click links in your website and reach dead-end 404 errors, they get frustrated and may never return. Broken links restrict the flow of link equity throughout your site, which negatively impacts rankings. To avoid these potential pitfalls, you should check periodically for broken links on your entire website.
One way to do this is by using Google Analytics to check for bad links. Go to Content by Title on the dashboard and create a filter at the bottom by typing the title of your website’s 404 error page in the blank box. |
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Design a Professional Website - Hide this tip |
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Designing a professional website is important, especially for individuals who are looking to create a great brand and build a reputation for themselves. They need a reliable website that loads quickly looks great and never goes offline.
Affiliate marketers will need a professional blog, but this doesn’t mean they need to spend a lot of money setting it up. DreamHost is a very low-cost web hosting service that offers just the right features to run your affiliate blog efficiently. It provides users with unlimited bandwidth, a domain name, and a one-click web apps installer to help you start your blog in no time for as little as $4.95 a month. Visit DreamHost today and take advantage of their discounts. |
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Focus on Being Helpful - Hide this tip |
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Whatever affiliate marketing strategies you use, it’s important to focus on being helpful first and making a sale second. By doing so, your content will naturally sound less intense and more genuine because your primary goal―to be helpful―will be noticeable in your writing. Your readers will appreciate this and develop more trust in your opinion, making them be more open to your product suggestions.
Start by writing more personal content. Allow people to get to know you by sharing a personal testimonial. It can start from a problem that you or even a friend or family encountered, or a question that someone asked you as an expert in your field. Explain how your journey in solving this personal issue led you to using your affiliate product. The personal touch will encourage your readers to engage you with comments and questions, and eventually, sales will follow. |
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Work Within Your Field of Expertise - Hide this tip |
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Affiliate marketers should work in their field of expertise because their audience will be comprised of people with the same interests. This means they will sense a blogger’s level of expertise easily by the type of content they publish and the way they respond to comments on their website. It’s also just natural that people will buy products recommended by experts. Affiliate marketers, therefore, can have an easier time earning as an affiliate if they work within their expertise.
Becoming an affiliate expert means you know what has worked in the past. While you don’t know what will happen in the future, you have the analytical skills to apply your knowledge of historical data to estimate future events conservatively. The most reliable affiliate experts promise to provide their followers with a legitimate advantage or skill instead of outlandish product or monetary benefits. |
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Engage Your Audience With Discussions - Hide this tip |
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Every time you publish content on your website―not just reviews―it’s a great idea to ask your audience for feedback and motivate them to participate in a discussion. Create a dedicated space, like a forum or, better yet, a Q&A section following every post where people can speak their mind and provide their own suggestions and feedback. Giving your readers this platform will encourage them to leave reviews―user-generated reviews―which are tremendously powerful.
The more user reviews you accumulate below your own review, the better. A discussion thread makes a web page longer, which helps search algorithms in indexing and ranking your page better. When this happens, you increase your chances of getting more affiliate sales. |
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Make Improvements on Your Website - Hide this tip |
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There are hundreds of ways that you can improve your affiliate marketing results by improving your own site. If you want to start generating natural traffic from the major search engines, knowing a little about SEO is a good idea. There’s also deep linking that sends your visitors to the specific product page on a merchant’s website that they are interested in rather than just to the front page of the Merchant website. |
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Focus on Building Quality Partnerships - Hide this tip |
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It can’t be stressed enough how important quality relationships are in affiliate partnerships. As an expert in your field, you need to refrain from making decisions that will compromise your credibility. So, as an affiliate marketer, you need to make sure that you partner with a company with similar ideals. You want to ensure their efforts align with your brand and deliver the quality of products and services as promised.
Aim to associate with partners that help reinforce your brand. By prioritizing the quality of your partnerships over trying to maximize your sales, you will be able to invest in relationships that nurture long term success over quick money-making strategies that will be gone after a short while. |
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Don’t Rely on a Single Traffic Source - Hide this tip |
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The rules of internet marketing are continually changing and keeping all of your eggs in one basket can be risky. For example, Google’s Penguin algorithm, which specifically targeted link spam and manipulative link building practices, caused massive changes in search result ranking. Affiliate websites that naturally thrived on link volume or building were heavily and negatively affected, causing many affiliate sites to shut down.
There is nothing worse than having to go to sleep worried about Google rolling in a new update and penalizing your website. This is why you should focus on diversifying and driving traffic through multiple sources. |
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Be More than Just a Click-stream - Hide this tip |
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Most affiliate marketers view their roles as just intermediaries. Their only concern is getting a qualified lead to make a purchase and directing them off to the storefront as quickly as possible. What new affiliate marketers don’t realize is that this is where they can stand out from the competition as even large affiliate marketers overlook this fact too often.
Use this opportunity to develop your own dedicated audience. Offer insights that consumers have been looking for, such as hands-on product review videos, custom product images, and use cases about how products fit into your daily life. All of this is a lot of additional work but increases your chances of outshining the competition. |
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Stay Focused on Your Affiliate Marketing Goals - Hide this tip |
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Staying focused is important for affiliate marketers to succeed. It can be very easy to drift off the course you have set for yourself, and it is also easy to become complacent if things start to pick up. Remember that this progress will only continue to grow if you maintain your focus and work as hard as before. Although one strategy is working, you still need to try others so that you don’t come to rely on one method of attack. |
